How to Make Money with Twitter
I recently spoke with a college freshman who makes $600/month from his Twitter account! Although I don’t agree with all of his tactics, it was fascinating learning how he grows and monetizes his Twitter revenue stream.
Personally, I’ve made about $2,000 from Twitter over the last couple of years. Although not as impressive as this 19 year old, it’s still a modest return – and my methods tend to be a bit more “above board”.
Based on my own experiences, and what I’ve learned from this “Twitter Kid” above, I’ve found two different, yet similar, routes to make money on Twitter.
In this article I will describe and compare both methods – allowing you to decide which monetization strategy you want to implement. So, if you’re ready to start making a few extra dollars online, here is how you can create a money making Twitter account this weekend – two different ways:
First, Choose a Profitable Niche OR Don’t
For step one, my method and that of Twitter Kid are very different. While both methods work, I believe that it really depends on your long-term goal and how you plan to monetize – so read about monetization below before choosing a method.
Rob’s method: Choose a profitable Twitter niche
I’ve made most of my money from two Twitter accounts. One tweets and shares sweepstakes, while the other tweets and shares crowdfunding campaigns.
Both of these niche topics work because those running sweepstakes and crowdfunding campaigns need publicity fast – and are willing to pay to boost their visibility. Also, since I am interested in these two topics, it’s fun to find content to tweet.
When choosing a niche for your Twitter account, I recommend that you:
- Choose a topic that interests you. It takes time and knowledge to build up a following around a specific niche.
- Choose a profitable topic. While many topics can be made profitable, there are certainly some that will make more than others. Find a niche where you know people spend money and you’ll be off to a great start.
- Choose a topic with a relatively large audience (but not too broad): You want to make sure that there will be people interested in following you, but you also don’t want to make an account that’s so broad you won’t get any followers (i.e. “fashion”, “cars”, or “travel”).
By picking a niche that you enjoy and already has a large customer base, and you’ll be well on your way to making money with your Twitter account.
If you are still confused about finding your niche, consider some of these ideas (and build upon them):
- Men’s fashion on Etsy
- Honeymoon travel
- Treehouse construction
- Coin collecting
- Learning to play golf (or any sport for that matter)
- Things to do in Sacramento, CA
You don’t want to be so specific that you’ll run out of things to discuss, but you want to have a clear enough niche that people know what you tweet about.
Twitter Kid’s method: Focus on viral content
Twitter Kid, and his friends, don’t try to create a niche around an item. Instead, they focus on size of their audience by sharing viral content that gets a lot of views.
His account looks like it belongs to a teenage gangster and he shares tweets (mostly images) that share thoughts on relationships, school, and humor.
His account is not personal, but it focuses on being personal. Ultimately, it’s very pop culture in its feel and he shares almost anything that people are willing to retweet.
Grow Your Twitter Audience
Although there are some minor differences, the way that we both use to grow our accounts is very similar.
There are some universal truths to growing a following – regardless of your focus, platform, or target audience.
Both Twitter Kid and myself use these similar strategies to grow our audiences.
1. Focus on sharing valuable content
Although we share very different content, both of us share content related to our brand and what our audience expects from us. If I started sharing backpacking tips from my sweepstakes account, I would inevitably lose followers. Meanwhile, if Twitter Kid shares links to “make money online” sites, his audience will also decrease.
Create and share content that relates to your audience and is engaging. You want to say things that are interesting, novel, or controversial – as these all encourage people to share, like, and respond.
2. Use visual tweets
Visual posts receive FAR more reach than those without an image. By adding pictures, infographs, or other visuals to your tweets, you’ll receive much more interaction on your tweets.
While you can find plenty of content around the web worth sharing, a great place to make your own visually appealing quote images is with the new Buffer Pablo app – which is completely free!
3. Connect with thought leaders (accounts with large followings)
Although we both have very different circles, both Twitter Kid and I make an effort to connect with thought leaders already established in our niche. You can do this by:
- Following as many twitter accounts as possible that are similar to yours (this will also help grow your following).
- Retweet and comment on tweets from current thought leaders with large followings. Eventually many of these will retweet and respond to you.
4. Trade tweets with other accounts
“Do unto others as you would have them do to you” holds very true in the world of social media. Everyone is grasping for attention. If you are willing to help others get publicity, they will gladly do the same for you.
To do this, you want to find accounts of similar size and start building relationships with these individuals. By cross-promoting each other, you both end up with a larger following.
To get started, a great tool that I use for trading tweets is CoPromote. This innovative Twitter tool gives you credits for sharing tweets based on your number of followers. You can then choose posts to “boost” and spend your credits to get retweets. The site is free – with the option to pay for extra credits.
5. Follow others extensively
Don’t be conservative with who you follow on Twitter. If someone is related related to your topic, follow them to start connecting. Many people will follow you back – so the more people you connect with and follow, the more people will follow you. Just don’t go overboard – if you follow more than a few hundred people in a day (especially starting out) you can risk having your account locked.
If you end up following a lot of people that don’t follow you, CrowdFire is another great service for following and unfollowing users.
Although it takes time to develop a large following, if you follow others often, use a retweet exchange program like CoPromote, and share useful and relevant content frequently – you can very reasonably increase your account size by 20-300 followers a day.
Monetize Your Twitter Following
There is only one way to make money with just a Twitter account – and that’s through advertising.
Of course, if you have a business venture of your own, you can promote that to make money. But, if you are trying to make money exclusively with Twitter, you’ll have to stick with advertising.
There are two ways you can make money with advertising on Twitter, and this is where Twitter Kid and I differ in our approaches. Both methods work – both of us use both to an extent. However, I focus more heavily on one method, while Twitter Kid focuses on the other. Ultimately, the reason to choose one or the other comes down to your long-term goals.
Rob’s method: Sell promotional tweets and retweets; promote affiliate offers
My preferred method for monetizing Twitter accounts is to sell sponsored tweets via Fiverr and SEOClerk. Both sites allow you to post gigs with a description of your audience and what you are willing to offer.
Initially, you will want to remain very competitive in your pricing to get the first few sales – offering 5-10 tweets for $5. Then, as you grow your audience and receive positive reviews, you can start increasing your rate per tweet.
When selling multiple tweets for a single gig, I use TweetDeck or Buffer to schedule tweets in advance. Buffer is far nicer, but is limited in the free version. Meanwhile, TweetDeck is completely free.
Finally, I will also directly reach out to people on occasion, offering my bulk or wholesale tweets. This can be a great way to land some larger, long-term jobs.
There are hundreds of affiliate programs for virtually any product.
An affiliate program is where you receive a small commission for selling a product. For example, if you refer someone to Amazon through your affiliate link, you will earn 4-8% of anything they buy.
By finding affiliate programs associated with your specific niche, you can make a commission by sending people to that website.
My sweepstakes Twitter account has done well with several sweepstakes-focused affiliate programs. Every time someone fills out the entry form, I make anywhere from $0.25-$1.00.
With both the affiliate program and the sponsored ads, the goal is to provide valuable tools, resources, and products that your audience will appreciate.
Twitter Kid’s method: Use clickbait titles and Google ads
Have you ever been on Twitter (or at the bottom of most blog posts these days) and seen a very sketchy looking article title?
The ones that go for shock factor. The busty woman, the nasty looking growth, etc.
Well, that’s how Twitter Kid makes his money.
He sets up a basic website with a couple of list articles that have a picture and require you to click through to see each item – and then he loads it up with advertisements so that visitors accidentally click on the ads.
The article title will be something like “The 10 most beautiful millionaires, wait until you see number 8!”. And of course, the user wants to see number 8, so he clicks through the other seven, bumping the occasional ad.
He ultimately makes money by getting people to click on his articles, and then click on his ads. The entire process is driven around this click conversion process.
Twitter Kid put up a couple of articles to start, and then might add another one every month or two. However, because the content is evergreen, he doesn’t have to create new articles very often.
If you want to get started with a website that can start earning advertising revenue, I recommend that you visit my article on how to start a website.
His method works! The $600/month from Twitter proves that.
However, he’ll never admit to owning these accounts – as they’re borderline inappropriate and spammy. So, it’s a great way to make a few bucks now, but it may not be the best way to develop a long-term brand.
Conclusion: Is it time for you to start making money from Twitter?
Personally, I believe the most profitable use of Twitter and any other social media platform is to establish yourself as a thought leader. This will allow you to sell your own products and services in the future.
However, if you’re looking for some money in the relatively near future, a novelty Twitter account can help you make a few bucks while having fun.
So, if you want to start making money on Twitter this weekend, just:
- Create a novelty Twitter account based on a profitable subject that you have an interest in.
- Grow your audience by sharing engaging content, following new people constantly, exchanging Tweets organically or through sites like CoPromote, and interacting with your followers.
- Create an account on Fiverr and/or SEOClerk to start selling Tweets – and reach out to potential advertisers directly. Additionally, if your account links easily to a product on Amazon you can use their affiliate program (or others) to start making a commission on sales.
There you have it! Follow those three steps and you can setup a profitable Twitter account this weekend. Focus on growing it over the next few weeks and you could start making money right away. In fact, if you right a great tweet, you might go viral this weekend.
For the comments: Have you made money from your Twitter account? Which one of these methods would you consider using to make money from Twitter?
Now, once you get that Twitter account setup, share it with us in the comments below and I’ll be more than happy to follow you. Good luck!
About Author Rob
Rob blogs at Money Nomad - where he shares strategies and tips for becoming a remote entrepreneur. When not working on his own projects, Rob writes articles for businesses and thought leaders. You can find him on Twitter @rlerich.