Established Eco-Friendly Wooden Sunglasses Brand with $50K Inventory
SoldWearWood is an established brand that sells wooden sunglasses through its Shopify website and wholesale partners. The business has strong gross margins (about 75% retail, 50% wholesale) and previously generated up to $6,000/month in profit. All sales over the past several years have been organic or repeat customers — no paid ads or outbound efforts. There’s over $50,000 in retail-value inventory included, along with supplier relationships, a 2,300-subscriber email list, and existing wholesale accounts. The brand has a loyal customer base, excellent reviews, and a unique eco-friendly angle: two trees are planted for every pair sold. This is a turnkey operation ready for a buyer who wants to scale it through marketing, wholesale outreach, or expansion onto marketplaces like Amazon.
Avg. Monthly Revenue
$614
Avg. Monthly Profit
$318
Commentary
While the numbers now are pretty low, we had this business doing over 100,000 back in 2018 when we were dedicating a more significant effort to it. Here's the sales by year for the business since 2015: 2015: 6,298 2016: 5,930 2017: 18,513 2018: 117,220 2019: 62,289 2020: 33,427 2021: 40,503 2022: 20,208 2023: 13,269 2024: 11,076 Everything is set up and ready to go for a new buyer to hit the ground running and get things back on track. It also comes with $11,000 in inventory at cost.
Assets Included
Domain name: wearwood.com Shopify website and store setup ConvertKit account with 2,322 active email subscribers On-hand inventory: ~1,300 pairs of sunglasses (valued at $11,000 cost / $50,000 retail) Facebook and Instagram accounts Supplier relationship with long-term Chinese manufacturer Historical wholesale customer database (50–100 accounts) Product photography and branding assets
Growth Opportunities
The business has been in “maintenance mode,” leaving several strong growth levers untouched. All inbound orders have been fulfilled, all customer messages have been responded to, but no new effort has gone into generating business for years. While sales have been neglected, the business as a whole has not. The biggest opportunities include: Listing products on Amazon, TikTok Shop, and other marketplaces. Running paid ads on Meta, Google, or TikTok (no active ad spend) Re-engaging the 50–100 wholesale customers who have ordered before Launching email marketing campaigns to the 2,300+ subscribers Expanding the product line or introducing co-branded styles for retailers Partnering with eco-conscious or gift retailers to leverage the sustainable, tree-planting mission
Business Risks
The company's supplier is located in China and is currently subject to tariffs. This takes between $1.50 and $2 per pair in profit, depending on the style. There's still solid margins, but tariffs are an expense that doesn't add any value to the business. The one plus side to tariffs for this business is that the supplier has been able to complete production orders very quickly in recent months. The only other risk that comes to mind is not getting any traction when growing the business.
Work & Skills Required
The business currently operates with minimal time commitment — typically 1–2 hours per week. This includes processing orders, shipping via USPS, and replying to customer emails. A buyer with basic Shopify and e-commerce experience will easily be able to run it. Marketing skills (email, social, or ads) would help significantly in scaling it. No employees are required, and fulfillment is simple — orders are packed in 6x4x2 boxes and shipped USPS Ground Advantage for about $4 per package.
Support Offered
30 days of email support to ensure a smooth transition.
Reason for Selling
In 2025, my wife and I welcomed our 2nd child, and I don't have the time to get this back up and running to reach its full potential between my family and other businesses. For the past several years, I’ve kept it running in a hands-off, maintenance mode because it continues to generate organic sales and satisfied customers. I've always intended to grow it, but it's time to face the reality that that's best left to someone else. I’m now ready to sell it to someone who has the time and enthusiasm to take it to the next level — whether through marketing, expanding wholesale, or selling on marketplaces.
Additional Notes
This is a smooth-running, low-maintenance business that’s fully set up and ready for growth. The brand has a positive reputation, clean financials, and no customer service backlog or operational issues. The supplier relationship is stable, and all inventory is neatly stored in Minneapolis, requiring less than 15 square feet of space. The eco-friendly mission through our partnership with Trees for the Future adds a meaningful story that resonates with buyers and retailers alike.
Asking Price
$20,000