Trademarked Amazon FBA Pet Brand in Small Dog Niche
WRTZ is a fully trademarked Amazon FBA pet brand in the small dog niche generating $2,849/month in average monthly profit across two active product lines: a mini tennis ball 12-pack and a patented portable dog water bottle. A third line, an automatic ball launcher, has sold through remaining inventory and is no longer being reordered. The brand holds Amazon Brand Registry, a registered trademark, and an Amazon's Choice badge. The mini ball listing is the core scalable product with reorder viability and expansion potential into 24-pack and 36-pack ASINs, Subscribe & Save, and virtual bundles. Included in the sale are approximately 2,400 water bottle units and 215 mini ball units, roughly $78,423.85 in retail inventory that converts to cash as existing inventory sells through. Priced at 1.73x trailing annual profit, below the 2x to 4x range typically cited for small owner-operated Amazon FBA businesses, reflecting a motivated, fast-close asking price. All assets transfer including the Seller Central account, trademark, Brand Registry, and inventory.
Avg. Monthly Revenue
$22,394
Avg. Monthly Profit
$2,849
Commentary
Profit figures reflect Amazon net disbursements minus Amazon ad spend charged to a business credit card, sorted by calendar month. Average monthly profit over the trailing period is $2,849, the figure this asking price is built on. December 2025 showed $21,537 net profit under this same methodology, or $12,407 fully loaded with COGS and freight included. Asking price of $59,000 reflects 1.73x trailing annual profit, priced below typical FBA valuation multiples for a fast, motivated sale.
Assets Included
Amazon Seller Central account, WRTZ registered trademark, Amazon Brand Registry enrollment, all FBA inventory (2,400 water bottle units across 4 color variations, & 215 mini tennis ball 12-packs), all product listings, brand assets, and Letter of Authorization (LOA) for water bottle through January 1, 2027.
Growth Opportunities
Mini ball line is reorderable and scalable into 24-pack and 36-pack ASINs, Subscribe & Save, and virtual bundles. Small dog niche is one of the fastest-growing segments in pet supplies. Brand Registry enables A+ content and brand protection. Water bottle inventory liquidates at strong margins with zero reorder complexity.
Business Risks
Water bottle sold under a Letter of Authorization (LOA) expiring January 1, 2027, no reorders authorized. Mini ball product line requires active supplier management for reorders.
Work & Skills Required
1-2 hours per week. Basic Amazon Seller Central management, PPC monitoring, and reorder coordination for mini balls only.
Support Offered
30 days of email support post-sale to assist with Seller Central and PPC setup.
Reason for Selling
Pursuing other financial priorities. Looking for a clean exit from a brand in good standing with active inventory and no operational issues.
Asking Price
$59,000